{"id":1872,"date":"2026-09-16T09:03:04","date_gmt":"2026-09-16T09:03:04","guid":{"rendered":"https:\/\/www.transbord.com\/blog\/?p=1872"},"modified":"2026-10-12T09:06:51","modified_gmt":"2026-10-12T09:06:51","slug":"crowdfunding-fail","status":"publish","type":"post","link":"https:\/\/www.transbord.com\/blog\/crowdfunding-fail\/","title":{"rendered":"\u6d77\u5916\u4f17\u7b79\u7ffb\u8f66\u5b9e\u5f55\uff1a\u7b79\u6b3e\u767e\u4e07\u4e4b\u540e\uff0c\u4e3a\u4f55\u683d\u5728\u4ea4\u4ed8\u73af\u8282"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u8fd9\u4e24\u5e74\u627e\u6211\u95ee\u4f17\u7b79\u7684\u4eba\u591a\u4e86\u8d77\u6765\uff0c\u4e00\u4e2a\u4e2a\u90fd\u88ab Kickstarter 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https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/5a69186e41988238208819ae6d48d375-768x593.jpeg 768w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/5a69186e41988238208819ae6d48d375.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5148\u628a\u8d26\u7b97\u660e\u767d\uff1a\u4f17\u7b79\u4e0d\u662f\u878d\u8d44\uff0c\u662f\u5e26\u5229\u606f\u7684\u9884\u552e<\/h2>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u4f60\u60f3\u554a\uff0c\u4e00\u5bb6\u996d\u9986\u5f00\u4e1a\uff0c\u53d1\u51fa\u53bb\u4e00\u4e07\u5f20&#8221;\u5f00\u4e1a\u5f53\u5929\u514d\u8d39\u5403&#8221;\u7684\u4f20\u5355\uff0c\u5ea7\u4f4d\u5168\u8ba2\u6ee1\u4e86\uff0c\u53ef\u53a8\u623f\u8fd8\u5728\u88c5\u4fee\uff0c\u53a8\u5e08\u8fd8\u6ca1\u62db\u9f50\u3002\u4f17\u7b79\u6210\u529f\u90a3\u4e00\u523b\uff0c\u5c31\u662f\u8fd9\u4e2a\u573a\u9762\u3002\u5168\u7403\u6700\u5927\u7684\u4f17\u7b79\u5e73\u53f0 Kickstarter\uff0c\u5386\u53f2\u4e0a\u5927\u7ea6\u56db\u6210\u7684\u9879\u76ee\u80fd\u7b79\u6ee1\uff0c\u542c\u7740\u4e0d\u7b97\u4f4e\u5427\uff1f\u53ef\u6c83\u987f\u5546\u5b66\u9662 2015 \u5e74\u90a3\u9879\u8986\u76d6\u51e0\u4e07\u540d\u652f\u6301\u8005\u7684\u7814\u7a76\u7b97\u8fc7\u4e00\u7b14\u8d26\uff1a\u6210\u529f\u9879\u76ee\u91cc\u4ecd\u6709 9% \u6700\u7ec8\u4ea4\u4e0d\u51fa\u8d27\uff0c8% \u7684\u7b79\u6b3e\u7838\u8fdb\u4e86\u6b7b\u9879\u76ee\uff0c7% \u7684\u652f\u6301\u8005\u7b49\u6765\u7b49\u53bb\uff0c\u4ec0\u4e48\u90fd\u6ca1\u62ff\u5230\u3002\u7b79\u6b3e\u4e0d\u5230\u4e00\u5343\u7f8e\u91d1\u7684\u5c0f\u9879\u76ee\u5931\u8d25\u7387\u6700\u9ad8\uff0c13% \u4e0a\u4e0b\u2014\u2014\u94b1\u5c11\u6491\u4e0d\u4f4f\uff0c\u597d\u7406\u89e3\u3002\u53ef\u7814\u7a76\u91cc\u8fd8\u6709\u534a\u53e5\u8bdd\uff0c\u591a\u6570\u4eba\u6ca1\u7559\u610f\uff1a\u7b79\u5f97\u6700\u591a\u7684\u90a3\u4e00\u6279\uff0c\u5931\u8d25\u7387\u540c\u6837\u5f80\u4e0a\u7fd8\u3002\u4e24\u5934\u7fd8\uff0c\u4e2d\u95f4\u5b89\u5168\u3002\u7206\u6b3e\uff0c\u6070\u6070\u7ad9\u5728\u6700\u5371\u9669\u7684\u90a3\u4e00\u5934\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coolest Cooler\uff1a1300 \u4e07\u7f8e\u91d1\uff0c\u5835\u4e0d\u4e0a\u4e24\u4e07\u4e2a\u6b20\u6761<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u6848\u5b50\u4f60\u5e94\u8be5\u542c\u8fc7\u30022014 \u5e74\u590f\u5929\uff0c\u4e00\u6b3e\u5e26\u6405\u62cc\u673a\u548c\u84dd\u7259\u97f3\u7bb1\u7684\u6237\u5916\u5236\u51b7\u7bb1\u5728 Kickstarter \u4e0a\u7b79\u4e86 1300 \u591a\u4e07\u7f8e\u5143\uff0c6 \u4e07\u591a\u4eba\u4e0b\u5355\uff0c\u662f\u5f53\u5e74\u5168\u5e73\u53f0\u7684\u7b79\u6b3e\u7eaa\u5f55\uff0c\u627f\u8bfa 2015 \u5e74 2 \u6708\u53d1\u8d27\u3002\u7ed3\u679c\u5462\uff1f\u4e00\u62d6\u518d\u62d6\uff0c\u5230 2016 \u5e74 3 \u6708\uff0c\u521b\u59cb\u4eba\u516c\u5f00\u627f\u8ba4\u8d44\u91d1\u67af\u7aed\uff0c\u8bf4\u8fd8\u5f97\u518d\u878d\u4e00\u7b14\u8ddf\u5f53\u521d\u7b79\u6b3e\u989d\u5dee\u4e0d\u591a\u5927\u7684\u94b1\uff0c\u624d\u80fd\u628a\u8ba2\u5355\u8865\u4e0a\u3002\u62d6\u5230 2019 \u5e74 12 \u6708\u516c\u53f8\u5173\u95ed\uff0c\u4ecd\u6709 2 \u4e07\u591a\u540d\u652f\u6301\u8005\u6ca1\u7b49\u5230\u8d27\uff0c\u5b98\u65b9\u628a\u6700\u540e\u8fd9\u53e3\u6c14\u5f52\u5230\u52a0\u5f81\u7684\u5173\u7a0e\u5934\u4e0a\u3002\u652f\u6301\u8005\u4eec\u6bcf\u4eba 185 \u7f8e\u91d1\u7684\u6863\u4f4d\uff0c\u7b49\u4e86\u4e94\u5e74\uff0c\u6700\u540e\u8bf4\u597d\u6bcf\u4eba\u6700\u591a\u8865 20 \u7f8e\u5143\u4e86\u4e8b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"271\" src=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/7ad24fc035d5d1c1392f7a78ad4be5d1.jpeg\" alt=\"\u9884\u552e\" class=\"wp-image-1911\" srcset=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/7ad24fc035d5d1c1392f7a78ad4be5d1.jpeg 758w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/7ad24fc035d5d1c1392f7a78ad4be5d1-300x107.jpeg 300w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u770b\u660e\u767d\u6ca1\u6709\uff1f\u6740\u6b7b\u5b83\u7684\u4e0d\u662f\u6ca1\u9700\u6c42\u2014\u2014\u9700\u6c42\u5927\u5230\u7206\u3002\u662f\u7206\u6b3e\u628a\u8ba2\u5355\u91cf\u653e\u5927\u4e86\u4e0a\u767e\u500d\uff0c\u4f9b\u5e94\u94fe\u3001\u8ba4\u8bc1\u3001\u7269\u6d41\u5168\u88ab\u8fd9\u80a1\u6d6a\u5934\u51b2\u57ae\uff1b\u800c\u4f17\u7b79\u4ef7\u662f\u7ed9\u7b2c\u4e00\u6279\u652f\u6301\u8005\u7684\u4f18\u60e0\u4ef7\uff0c\u91cf\u5c0f\u8dd1\u5f97\u901a\uff0c\u91cf\u4e00\u5927\uff0c\u6309\u90a3\u4e2a\u4ef7\u683c\u6bcf\u53d1\u4e00\u53f0\u4e8f\u4e00\u53f0\uff0c\u53ea\u80fd\u501f\u503a\u53d1\u8d27\uff0c\u7a9f\u7abf\u8d8a\u6eda\u8d8a\u5927\u3002\u7b79\u6b3e\u7eaa\u5f55\u6709\u591a\u98ce\u5149\uff0c\u8d1f\u503a\u8868\u5c31\u6709\u591a\u5413\u4eba\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zano\uff1a\u6b27\u6d32\u6700\u5927\u7684\u4f17\u7b79\uff0c600 \u53f0\u8d27\u6536\u573a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e8c\u4e2a\u6848\u5b50\u66f4\u5e72\u8106\u3002\u82f1\u56fd\u4e00\u5bb6\u516c\u53f8\u505a\u638c\u4e0a\u81ea\u62cd\u65e0\u4eba\u673a\uff0c2015 \u5e74\u521d\u5728 Kickstarter \u7b79\u4e86 230 \u591a\u4e07\u82f1\u9551\uff0c1.2 \u4e07\u591a\u4eba\u652f\u6301\uff0c\u662f\u5f53\u65f6\u6b27\u6d32\u6700\u5927\u7684\u4f17\u7b79\u9879\u76ee\uff0c\u76ee\u6807\u672c\u6765\u53ea\u6709 12.5 \u4e07\u82f1\u9551\u3002\u8d85\u52df\u8fd1\u4e8c\u5341\u500d\uff0c\u542c\u7740\u662f\u6cfc\u5929\u7684\u5bcc\u8d35\u5427\uff1f\u540c\u5e74 11 \u6708\uff0c\u521b\u59cb\u4eba\u8f9e\u804c\uff0c\u516c\u53f8\u8fdb\u5165\u503a\u6743\u4eba\u81ea\u52a8\u6e05\u7b97\uff0c1.5 \u4e07\u4efd\u8ba2\u5355\u6700\u540e\u53ea\u53d1\u51fa 600 \u53f0\u3002\u66f4\u624e\u5fc3\u7684\u662f\u6e05\u7b97\u987a\u5e8f\u2014\u2014\u652f\u6301\u8005\u5728\u6cd5\u5f8b\u4e0a\u8fde\u503a\u4e3b\u90fd\u6392\u4e0d\u4e0a\u53f7\uff0c\u7ad9\u5728\u8fd8\u6b3e\u961f\u4f0d\u7684\u6700\u672b\u5c3e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e0a\u4f17\u7b79\u4e4b\u524d\uff0c\u5148\u6382\u91cf\u8fd9\u4e09\u53e5\u8bdd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\uff0c\u628a\u4f17\u7b79\u7684\u94b1\u5f53\u8d1f\u503a\u505a\u9884\u7b97\u3002\u4f17\u7b79\u4ef7\u4e4b\u5916\uff0c\u628a\u5173\u7a0e\u3001\u8ba4\u8bc1\u3001\u9000\u8d27\u3001\u6c47\u7387\u5168\u7b97\u8fdb\u53bb\uff0c\u624b\u4e0a\u81f3\u5c11\u7559\u51fa\u80fd\u625b\u4f4f\u5ef6\u8fdf\u534a\u5e74\u7684\u73b0\u91d1\u3002\u4e8c\uff0c\u522b\u8d2a\u7206\u6b3e\u3002\u7206\u5f97\u8d8a\u731b\uff0c\u4f9b\u5e94\u94fe\u548c\u4f60\u7684\u94b1\u5305\u8d8a\u63a5\u4e0d\u4f4f\uff0c\u5b81\u53ef\u63a7\u91cf\u5206\u6279\u53d1\uff0c\u4e5f\u522b\u628a\u516d\u4e07\u5f20\u6b20\u6761\u4e00\u6b21\u6027\u6525\u5728\u81ea\u5df1\u624b\u91cc\u3002\u4e09\uff0c\u51fa\u4e86\u95ee\u9898\u522b\u88c5\u6b7b\u3002\u6c83\u987f\u90a3\u9879\u7814\u7a76\u91cc\u8fd8\u6709\u4e2a\u6570\u5b57\u633a\u624e\u4eba\uff1a\u9879\u76ee\u5931\u8d25\u4e4b\u540e\uff0c\u53ea\u6709 19% \u7684\u652f\u6301\u8005\u613f\u610f\u518d\u4fe1\u8fd9\u4e2a\u521b\u59cb\u4eba\u7b2c\u4e8c\u6b21\u3002\u6c9f\u901a\u52e4\u4e00\u70b9\uff0c\u94b1\u82b1\u5728\u54ea\u8bf4\u6e05\u695a\uff0c\u662f\u7ffb\u8f66\u4e4b\u540e\u552f\u4e00\u4fdd\u5f97\u4f4f\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/16a77f929bef4403c2d0c2bda450dae4.jpeg\" alt=\"\u8d22\u653f\u9884\u7b97\" class=\"wp-image-1913\" srcset=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/16a77f929bef4403c2d0c2bda450dae4.jpeg 640w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/16a77f929bef4403c2d0c2bda450dae4-300x200.jpeg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf4\u5230\u5e95\uff0c\u4f17\u7b79\u662f\u4e2a\u653e\u5927\u5668\uff0c\u653e\u5927\u7684\u662f\u4f60\u672c\u6765\u6709\u591a\u5c11\u65a4\u4e24\u3002\u4f9b\u5e94\u94fe\u786c\u3001\u73b0\u91d1\u539a\uff0c\u5b83\u662f\u52a0\u901f\u5668\uff1b\u4e24\u5934\u90fd\u865a\uff0c\u5b83\u5c31\u662f\u628a\u4f60\u62ac\u5f97\u6700\u9ad8\u3001\u6454\u5f97\u6700\u91cd\u7684\u90a3\u53ea\u624b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e8b\u5c31\u804a\u5230\u8fd9\u513f\u3002\u8981\u4e0d\u8981\u4e0a\u4f17\u7b79\uff0c\u5148\u7167\u7740\u4e0a\u9762\u4e09\u53e5\u8bdd\u6382\u91cf\u4e00\u904d\uff0c\u4e3b\u610f\u4f60\u81ea\u5df1\u62ff\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u662f\u8001\u9a6c\uff0c\u4e00\u4e2a\u5e72\u4e86\u4e8c\u5341\u5e74\u8de8\u5883\u7684\u884c\u4e1a\u8001\u5175\u3002\u5982\u679c\u4f60\u4e5f\u5bf9\u8de8\u5883\u51fa\u6d77\u611f\u5174\u8da3\uff0c\u53ef\u4ee5\u8bd5\u8bd5 <a href=\"https:\/\/transbord.com\/\" rel=\"noopener 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