{"id":1814,"date":"2026-09-17T06:36:36","date_gmt":"2026-09-17T06:36:36","guid":{"rendered":"https:\/\/www.transbord.com\/blog\/?p=1814"},"modified":"2026-10-12T09:06:50","modified_gmt":"2026-10-12T09:06:50","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/www.transbord.com\/blog\/email-marketing\/","title":{"rendered":"\u653e\u5f03\u65e0\u8111\u7fa4\u53d1\uff01\u8de8\u5883\u5356\u5bb6\u5982\u4f55\u642d\u5efa\u53ef\u53d8\u73b0\u7684\u90ae\u4ef6\u81ea\u52a8\u5316\u4f53\u7cfb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u4e2a\u6708\u6211\u966a\u4e00\u4e2a\u505a\u5bb6\u5c45\u7684\u5356\u5bb6\u590d\u76d8\u90ae\u4ef6\u540e\u53f0\u3002\u4ed6\u5148\u7ed9\u6211\u770b\u6253\u5f00\u7387\u2014\u201442%\uff0c\u5f88\u6f02\u4eae\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u8ba9\u4ed6\u6362\u4e00\u4e2a\u7ef4\u5ea6\uff1a\u770b\u70b9\u51fb\u3002\u6570\u5b57\u6389\u5230 2.1%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5dee\u7684\u8fd9 40 \u4e2a\u70b9\u53bb\u54ea\u4e86\uff1fApple\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple Mail \u7684\u9690\u79c1\u4fdd\u62a4\u529f\u80fd\u4f1a\u66ff\u7528\u6237\u9884\u52a0\u8f7d\u90ae\u4ef6\u91cc\u7684\u8ffd\u8e2a\u50cf\u7d20\u3002\u7528\u6237\u6839\u672c\u6ca1\u770b\uff0c\u7cfb\u7edf\u5df2\u7ecf\u66ff\u4ed6\u628a&#8221;\u5df2\u6253\u5f00&#8221;\u8bb0\u4e0a\u4e86\u3002\u7b2c\u4e09\u65b9\u6d4b\u7b97\uff0cApple Mail \u8d21\u732e\u4e86\u5927\u7ea6 58% \u7684\u6253\u5f00\u8bb0\u5f55\uff0c\u8fd9\u9879\u673a\u5236\u7ed9\u6253\u5f00\u7387\u6ce8\u5165\u4e86 15 \u5230 20 \u4e2a\u767e\u5206\u70b9\u7684\u6c34\u5206\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6362\u53e5\u8bdd\u8bf4\uff0c\u4f60\u540e\u53f0\u90a3\u4e2a 42% \u7684\u6253\u5f00\u7387\uff0c\u771f\u5b9e\u7684\u4eba\u7c7b\u6253\u5f00\u53ef\u80fd\u53ea\u6709 25%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e0d\u662f\u90a3\u4e2a\u5356\u5bb6\u7684\u95ee\u9898\uff0c\u662f\u6574\u4e2a\u884c\u4e1a\u7684\u5750\u6807\u7cfb\u53d8\u4e86\u3002\u800c\u5927\u90e8\u5206\u4eba\u8fd8\u5728\u62ff\u4e00\u4e2a\u88ab\u6c61\u67d3\u7684\u6307\u6807\u505a\u51b3\u7b56\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u56db\u4e2a\u5148\u8bb0\u4f4f\u7684\u6570\u5b57\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6253\u5f00\u7387\u865a\u9ad8 <strong>15\u201320 \u4e2a\u767e\u5206\u70b9<\/strong>\uff0cApple Mail \u5360\u5168\u90e8\u6253\u5f00\u8bb0\u5f55\u7ea6 <strong>58%<\/strong><\/li>\n\n\n\n<li>\u81ea\u52a8\u5316\u90ae\u4ef6\u6bcf\u5c01\u5e26\u6765 <strong>$2.87<\/strong> \u6536\u5165\uff0c\u666e\u901a\u7fa4\u53d1\u53ea\u6709 <strong>$0.18<\/strong>\u2014\u2014\u5dee 15.9 \u500d\uff08Omnisend 2026\uff09<\/li>\n\n\n\n<li>Google \u5bf9\u6279\u91cf\u53d1\u4ef6\u4eba\u7684\u6295\u8bc9\u7387\u7ea2\u7ebf\u662f <strong>0.3%<\/strong>\uff0c\u5efa\u8bae\u503c <strong>0.1%<\/strong><\/li>\n\n\n\n<li>\u79fb\u52a8\u7aef\u6253\u5f00\u5360\u6bd4 <strong>60% \u4ee5\u4e0a<\/strong>\uff0cGmail \u6df1\u8272\u6a21\u5f0f\u7528\u6237 <strong>48% \u4ee5\u4e0a<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/1c9150c95f0e1d7ddba9b3f7f7981627.jpg\" alt=\"\u7fa4\u53d1\u90ae\u4ef6\u8425\u9500\" class=\"wp-image-1949\" srcset=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/1c9150c95f0e1d7ddba9b3f7f7981627.jpg 600w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/1c9150c95f0e1d7ddba9b3f7f7981627-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5\u6211\u4eec\u5148\u628a\u4e00\u4e2a\u6d41\u884c\u5efa\u8bae\u63a8\u7ffb\uff1a\u522b\u518d\u62ff\u6253\u5f00\u7387\u5f53\u6838\u5fc3 KPI\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u70b9\u51fb\u7387\u662f\u5e72\u51c0\u7684\u3002\u5b83\u662f\u7528\u6237\u771f\u624b\u6307\u70b9\u51fa\u6765\u7684\uff0c\u9884\u52a0\u8f7d\u673a\u5236\u6c61\u67d3\u4e0d\u4e86\u5b83\u3002\u884c\u4e1a\u57fa\u51c6\uff1a\u7fa4\u53d1 1.5%\u20133%\uff0c\u81ea\u52a8\u5316\u6d41 5% \u4ee5\u4e0a\u3002Klaviyo 2026 \u5e74\u7684\u516c\u5f00\u6570\u636e\u662f\u7fa4\u53d1 1.69%\u3001\u81ea\u52a8\u5316\u6d41 5.58%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9 3.3 \u500d\u7684\u5dee\u8ddd\u4e0d\u662f\u8bbe\u8ba1\u6c34\u5e73\u7684\u95ee\u9898\uff0c\u662f\u76f8\u5173\u6027\u7684\u95ee\u9898\u3002\u4e00\u4e2a\u5f03\u8d2d\u63d0\u9192\u4f1a\u6709\u4eba\u70b9\uff0c\u56e0\u4e3a\u6536\u4ef6\u4eba\u4e00\u5c0f\u65f6\u524d\u521a\u628a\u4e1c\u897f\u653e\u8fdb\u8d2d\u7269\u8f66\u3002\u5468\u4e8c\u4e0b\u5348\u4e24\u70b9\u7684\u5168\u573a\u516b\u6298\u6ca1\u4eba\u70b9\uff0c\u56e0\u4e3a\u5b83\u8ddf\u6536\u4ef6\u4eba\u6b64\u523b\u7684\u751f\u6d3b\u6ca1\u6709\u4efb\u4f55\u5173\u7cfb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u90ae\u4ef6\u8425\u9500\u672c\u8d28\u4e0a\u662f\u4e00\u4e2a\u6f0f\u6597\uff1a\u8ba2\u9605\u6c60\u662f\u5165\u53e3\uff0c\u81ea\u52a8\u5316\u6d41\u662f\u6f0f\u6597\u7684\u5761\u5ea6\uff0c\u6295\u8bc9\u7387\u662f\u6f0f\u6597\u7684\u5e95\u3002\u5927\u591a\u6570\u4eba\u53ea\u76ef\u7740\u5165\u53e3\u7684\u5bbd\u5ea6\u2014\u2014&#8221;\u6211\u8981\u6512 10 \u4e07\u540d\u5355&#8221;\u2014\u2014\u5374\u4e0d\u7ba1\u5761\u5ea6\u662f\u5e73\u7684\u3001\u5e95\u662f\u7834\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">10 \u4e07\u4e2a\u6c89\u7761\u90ae\u7bb1\uff0c\u4e0d\u5982 8,000 \u4e2a 90 \u5929\u5185\u70b9\u8fc7\u94fe\u63a5\u7684\u4eba\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63a5\u4e0b\u6765\u8bb2\u5de5\u5177\u3002\u5927\u90e8\u5206\u4eba\u6bd4\u7684\u662f\u529f\u80fd\u8868\uff1a\u8c01\u80fd\u505a A\/B \u6d4b\u8bd5\u3001\u8c01\u6709 AI \u6587\u6848\u3001\u8c01\u80fd\u8fde Shopify\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u4f60\u53ef\u80fd\u60f3\u4e0d\u5230\u7684\u662f\uff0c\u5de5\u5177\u9009\u578b\u7684\u7b2c\u4e00\u9053\u95e8\u69db\u6839\u672c\u4e0d\u662f\u529f\u80fd\uff0c\u662f\u8ba1\u8d39\u53e3\u5f84\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klaviyo \u7684&#8221;\u6d3b\u8dc3\u6863\u6848&#8221;\u8ba1\u6570\u91cc\u5305\u542b\u9000\u8ba2\u548c\u9000\u4fe1\u7684\u8054\u7cfb\u4eba\u3002\u4e00\u4efd 25,000 \u4eba\u7684\u540d\u5355\u91cc\u5982\u679c\u8eba\u7740 7,000 \u4e2a\u5df2\u9000\u8ba2\uff0c\u5b83\u7167\u6837\u6309 25,000 \u6863\u8ba1\u8d39\u2014\u2014\u9664\u975e\u4f60\u624b\u52a8\u5220\u9664\u8fd9\u4e9b\u8054\u7cfb\u4eba\u3002Klaviyo \u5b98\u65b9\u56e0\u6b64\u5efa\u8bae\u6bcf\u5b63\u5ea6\u505a\u4e00\u6b21\u540d\u5355\u6e05\u6d17\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mailchimp \u66f4\u76f4\u63a5\uff1a\u5f52\u6863\u7684\u8054\u7cfb\u4eba\u7ee7\u7eed\u8ba1\u5165\u540d\u5355\u89c4\u6a21\u30022024 \u5e74\u90a3\u6b21\u8ba1\u8d39\u8c03\u6574\u4e4b\u540e\uff0c\u6ca1\u6709&#8221;\u6392\u9664\u5df2\u9000\u8ba2&#8221;\u7684\u5f00\u5173\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"500\" src=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/49ad6edd075e28cada548b4757a57233.jpeg\" alt=\"Mailchimp\" class=\"wp-image-1950\" srcset=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/49ad6edd075e28cada548b4757a57233.jpeg 1004w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/49ad6edd075e28cada548b4757a57233-300x149.jpeg 300w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/49ad6edd075e28cada548b4757a57233-768x382.jpeg 768w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ffb\u6210\u4eba\u8bdd\uff1a\u4f60\u53ef\u80fd\u6bcf\u4e2a\u6708\u90fd\u5728\u4e3a\u4e00\u4e2a\u5df2\u7ecf\u628a\u4f60\u62c9\u9ed1\u7684\u4eba\u4ed8\u94b1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c Brevo \u8d70\u7684\u662f\u53e6\u4e00\u6761\u8def\u2014\u2014\u6309\u53d1\u9001\u91cf\u8ba1\u8d39\uff0c\u4e0d\u6309\u8054\u7cfb\u4eba\u6570\u91cf\u3002Starter \u6863 $9\u2013$25\/\u6708\u5bf9\u5e94 5,000\u201320,000 \u5c01\u53d1\u9001\u989d\u5ea6\uff0c\u540d\u5355\u591a\u5927\u90fd\u4e0d\u5f71\u54cd\u4ef7\u683c\u3002\u540d\u5355\u5927\u3001\u53d1\u9001\u9891\u6b21\u4f4e\u7684\u5356\u5bb6\uff0c\u5149\u8fd9\u4e00\u6761\u5c31\u80fd\u7701\u6389\u4e00\u5927\u7b14\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6309\u4f60\u7684\u60c5\u51b5\u9009\uff0c\u6bd4\u6309\u529f\u80fd\u8868\u9009\u66f4\u7701\u94b1\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopify\/WooCommerce\uff0c\u628a\u90ae\u4ef6\u5f53\u6536\u5165\u6e20\u9053<\/strong>\uff1aKlaviyo\u3002\u4e0e\u7ad9\u70b9\u884c\u4e3a\u6570\u636e\u6253\u901a\u6700\u6df1\uff0c\u5f03\u8d2d\u3001\u6d4f\u89c8\u3001\u8d2d\u540e\u6d41\u80fd\u6309\u771f\u5b9e\u6536\u5165\u5f52\u56e0\u3002\u4f46\u8bb0\u4f4f\u9000\u8ba2\u8054\u7cfb\u4eba\u4ecd\u8ba1\u8d39\u3002<\/li>\n\n\n\n<li><strong>\u540d\u5355\u5927\u3001\u53d1\u9001\u9891\u6b21\u4f4e\uff08\u6708 2\u20134 \u6b21\uff09<\/strong>\uff1aBrevo\u3002\u6309\u53d1\u9001\u91cf\u8ba1\u8d39\uff0c\u540d\u5355\u89c4\u6a21\u4e0d\u63a8\u9ad8\u4ef7\u683c\u3002<\/li>\n\n\n\n<li><strong>\u90ae\u4ef6\u548c\u77ed\u4fe1\u60f3\u4e00\u8d77\u505a\uff0c\u9884\u7b97\u654f\u611f<\/strong>\uff1aOmnisend\u3002\u90ae\u4ef6\u4e0e\u77ed\u4fe1\u5728\u540c\u4e00\u6d41\u7a0b\u5185\uff0c$16\/\u6708\u8d77\uff08500 \u8054\u7cfb\u4eba\u6863\uff09\u3002<\/li>\n\n\n\n<li><strong>\u521a\u8d77\u6b65\uff0c\u540d\u5355\u4e0d\u5230 1,000<\/strong>\uff1aMailchimp \u6216 MailerLite\u3002\u4e0a\u624b\u5feb\u3001\u591f\u7528\uff0c\u4f46\u8981\u6ce8\u610f\u514d\u8d39\u989d\u5ea6 2026 \u5e74\u5df2\u591a\u6b21\u6536\u7d27\u3002<\/li>\n\n\n\n<li><strong>\u53ea\u53d1\u4ea4\u6613\u90ae\u4ef6\uff08\u8ba2\u5355\u3001\u53d1\u8d27\uff09<\/strong>\uff1a\u72ec\u7acb SMTP \u670d\u52a1\u3002\u4ea4\u6613\u4e0e\u8425\u9500\u5206\u901a\u9053\uff0c\u522b\u8ba9\u8425\u9500\u6295\u8bc9\u62d6\u7d2f\u8ba2\u5355\u901a\u77e5\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e8c\u4e2a\u5bb9\u6613\u8e29\u7684\u5751\uff0c\u85cf\u5728\u4e00\u4e2a\u5927\u591a\u6570\u4eba\u6ca1\u8bfb\u8fc7\u7684\u6761\u6b3e\u91cc\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u628a&#8221;24 \u5c0f\u65f6\u5185\u5411\u4e2a\u4eba Gmail \u8d26\u53f7\u53d1\u9001\u7ea6 5,000 \u5c01\u53ca\u4ee5\u4e0a&#8221;\u7684\u57df\u540d\u5b9a\u4e49\u4e3a\u6279\u91cf\u53d1\u4ef6\u4eba\u3002\u8ba1\u6570\u6309\u4e3b\u57df\u540d\u7b97\u2014\u2014\u4f60\u4ece news.example.com \u53d1 2,500 \u5c01\u3001\u4ece shop.example.com \u53d1 2,500 \u5c01\uff0c\u5408\u5e76\u8ba1\u7b97\u3002\u8de8\u5b50\u57df\u3001\u8de8 IP\u3001\u8de8\u670d\u52a1\u5546\u62c6\u5206\u90fd\u6ca1\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5173\u952e\u5728\u4e8e\uff1a\u8fd9\u4e2a\u8eab\u4efd\u4e0d\u53ef\u9006\u3002Google \u7684\u5b98\u65b9\u8868\u8ff0\u662f\uff0c\u6279\u91cf\u53d1\u4ef6\u4eba\u72b6\u6001\u6ca1\u6709\u8fc7\u671f\u65f6\u95f4\uff0c\u4e00\u65e6\u88ab\u5f52\u7c7b\u5c31\u6c38\u4e45\u4fdd\u6301\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5\u4f60\u4e0d\u662f\u6309\u5e73\u5747\u91cf\u8bbe\u8ba1\uff0c\u662f\u8981\u6309\u5cf0\u503c\u8bbe\u8ba1\u3002\u9ed1\u4e94\u90a3\u5929\u4e00\u6b21 3 \u4e07\u5c01\u7684\u7fa4\u53d1\uff0c\u5c31\u80fd\u628a\u4f60\u7684\u57df\u540d\u6c38\u4e45\u9001\u8fdb\u66f4\u4e25\u683c\u7684\u90a3\u4e00\u6863\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u95e8\u69db\u4e4b\u4e0a\u7684\u8981\u6c42\u5176\u5b9e\u4e0d\u590d\u6742\uff1aSPF \u548c DKIM \u90fd\u8981\u914d\u3001DMARC \u81f3\u5c11 p=none \u4e14\u8981\u4e0e From \u57df\u5bf9\u9f50\u3001\u8425\u9500\u90ae\u4ef6\u8981\u6709 RFC 8058 \u7684\u4e00\u952e\u9000\u8ba2\u3001\u9000\u8ba2\u8bf7\u6c42\u4e24\u5929\u5185\u751f\u6548\u3002\u95e8\u69db\u4e4b\u4e0b\u4e5f\u8eb2\u4e0d\u6389\u2014\u2014SPF \u6216 DKIM\u3001\u6709\u6548\u7684\u53cd\u5411 DNS\u3001TLS \u8fde\u63a5\uff0c\u8fd9\u4e9b\u5bf9\u6240\u6709\u53d1\u4ef6\u4eba\u751f\u6548\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u91cc\u6709\u4e2a\u6bd4\u55bb\u3002\u53d1\u4ef6\u57df\u540d\u7684\u4fe1\u8a89\u50cf\u4e00\u4e2a\u4fe1\u7528\u8d26\u6237\uff1aSPF\u3001DKIM\u3001DMARC \u662f\u4f60\u7684\u5f00\u6237\u8d44\u6599\uff0c\u6295\u8bc9\u7387\u662f\u4f60\u7684\u8fd8\u6b3e\u8bb0\u5f55\u3002\u5f00\u6237\u8d44\u6599\u9f50\u4e86\uff0c\u53ea\u8bf4\u660e\u4f60\u6709\u8d44\u683c\u5f00\u6237\uff1b\u903e\u671f\u4e00\u6b21\uff0c\u989d\u5ea6\u7167\u6837\u964d\u3002\u800c\u4e14\u8fd9\u4e2a\u8d26\u6237\u6ca1\u6709&#8221;\u9500\u6237\u91cd\u5f00&#8221;\u7684\u9009\u9879\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-88d1dd2\" data-block-id=\"88d1dd2\"><style>.stk-88d1dd2 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-88d1dd2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bd46408\" data-v=\"4\" data-block-id=\"bd46408\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bd46408-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bd46408-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"873\" src=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/b071bfe120cf3b3da2ce7b15f4cbad17-edited.jpeg\" alt=\"\u90ae\u4ef6\u8425\u9500\" class=\"wp-image-1956\" srcset=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/b071bfe120cf3b3da2ce7b15f4cbad17-edited.jpeg 1100w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/b071bfe120cf3b3da2ce7b15f4cbad17-edited-300x238.jpeg 300w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/b071bfe120cf3b3da2ce7b15f4cbad17-edited-1024x813.jpeg 1024w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/09\/b071bfe120cf3b3da2ce7b15f4cbad17-edited-768x610.jpeg 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf4\u5b8c\u9009\u578b\uff0c\u8bb2\u642d\u5efa\u3002\u90ae\u4ef6\u81ea\u52a8\u5316\u6d41\u4e0d\u9700\u8981\u591a\uff0c\u9700\u8981\u51c6\u3002\u4ee5\u4e0b\u662f\u8dd1\u5f97\u901a\u7684\u6700\u5c0f\u7ed3\u6784\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. \u5148\u8ba4\u8bc1\uff0c\u518d\u9884\u70ed\u3002<\/strong>SPF\u3001DKIM\u3001DMARC \u4e09\u6761\u8bb0\u5f55\u914d\u9f50\uff0c\u7136\u540e\u4ece\u6700\u6d3b\u8dc3\u7684\u8ba2\u9605\u8005\u5f00\u59cb\uff0c\u7528 7\u201310 \u5929\u6e10\u8fdb\u653e\u91cf\u3002\u522b\u5728\u65b0 IP \u4e0a\u7b2c\u4e00\u5929\u5c31\u53d1\u5168\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u540d\u5355\u5206\u5c42\uff0c\u5148\u780d\u518d\u53d1\u3002<\/strong>\u628a 90 \u5929\u5185\u6253\u5f00\u6216\u70b9\u51fb\u8fc7\u7684\u4eba\u5355\u72ec\u6210\u7ec4\uff0c\u4f18\u5148\u53d1\u8fd9\u4e00\u7ec4\u3002\u4e00\u5e74\u4ee5\u4e0a\u96f6\u4e92\u52a8\u7684\u90ae\u7bb1\u8d70\u5524\u9192\u6d41\u7a0b\uff0c\u5524\u9192\u4e0d\u56de\u6765\u7684\u76f4\u63a5\u6c89\u5e95\u3002\u8bb0\u4f4f\u6295\u8bc9\u7387\u7684\u7b97\u6cd5\uff1a10 \u4e07\u5c01\u91cc\u6709 300 \u4e2a\u6295\u8bc9\u5c31\u662f 0.3%\u3002\u5206\u6bcd\u8d8a\u5927\uff0c\u4f60\u8d8a\u9700\u8981\u63d0\u524d\u7b5b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. \u4e09\u9636\u5f03\u8d2d\u6d41\u3002<\/strong>\u7b2c 1 \u5c0f\u65f6\u53d1\u63d0\u9192\uff08\u6b64\u65f6\u8d2d\u4e70\u610f\u56fe\u6700\u5f3a\uff09\uff0c\u7b2c 24 \u5c0f\u65f6\u8865\u540c\u7c7b\u5546\u54c1\u5bf9\u6bd4\uff0c\u7b2c 72 \u5c0f\u65f6\u653e\u771f\u5b9e\u7528\u6237\u8bc4\u4ef7\u3002Omnisend \u7684\u516c\u5f00\u6570\u636e\u91cc\uff0c\u5f03\u8d2d\u6d41\u80fd\u505a\u5230 54% \u6253\u5f00\u30018% \u8f6c\u5316\uff0c\u5e2e\u4e00\u4e2a\u5ba2\u6237\u633d\u56de\u4e86 \u20ac56 \u4e07 GMV\u3002\u4f46\u5fc5\u987b\u914d\u9000\u51fa\u89c4\u5219\u2014\u2014\u5df2\u7ecf\u4e0b\u5355\u7684\u4eba\u8981\u81ea\u52a8\u4ece\u6d41\u91cc\u79fb\u9664\uff0c\u5426\u5219\u4f60\u5728\u7ed9\u521a\u4ed8\u8fc7\u94b1\u7684\u5ba2\u6237\u50ac\u4ed8\u6b3e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. \u5185\u5bb9\u53ea\u7559\u4e00\u4e2a\u52a8\u4f5c\u3002<\/strong>\u4e00\u5c01\u90ae\u4ef6\u4e00\u4e2a CTA\u3002\u53d1\u4ef6\u4eba\u7528\u771f\u4eba\u540d\u5b57\uff08&#8221;Lisa\uff5c\u54c1\u724c\u540d&#8221;\uff09\u800c\u4e0d\u662f no-reply\uff0c\u516c\u5f00\u6570\u636e\u91cc\u771f\u4eba\u53d1\u4ef6\u540d\u7684\u6253\u5f00\u7387\u9ad8\u51fa 50% \u4ee5\u4e0a\u300260% \u4ee5\u4e0a\u5728\u624b\u673a\u6253\u5f00\uff0c\u5148\u505a\u79fb\u52a8\u7aef\u9884\u89c8\uff1bGmail \u6df1\u8272\u6a21\u5f0f\u7528\u6237\u8fc7\u534a\uff0c\u6d45\u5e95\u6df1\u5b57\u7684\u8bbe\u8ba1\u5728\u6df1\u8272\u6a21\u5f0f\u4e0b\u53ef\u80fd\u76f4\u63a5\u7cca\u6389\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. \u770b\u677f\u53ea\u653e\u4e94\u4e2a\u6570\u3002<\/strong>\u70b9\u51fb\u7387\u3001CTOR\uff08\u70b9\u51fb\u00f7\u6253\u5f00\uff09\u3001RPR\uff08\u6bcf\u6536\u4ef6\u4eba\u6536\u5165\uff09\u3001\u6295\u8bc9\u7387\u3001\u9000\u8ba2\u7387\u3002\u6253\u5f00\u7387\u653e\u5230\u672b\u4f4d\uff0c\u53ea\u7528\u6765\u5728\u540c\u4e00\u8d26\u6237\u5185\u505a A\/B \u5bf9\u6bd4\uff0c\u4e0d\u8de8\u8d26\u6237\u3001\u4e0d\u8de8\u5e73\u53f0\u6bd4\u3002\u9000\u8ba2\u7387\u8981\u63d0\u524d\u6709\u5fc3\u7406\u51c6\u5907\uff1aGmail \u63a8\u51fa\u4e00\u952e\u9000\u8ba2\u540e\uff0cMailerLite \u6d4b\u5230\u7684\u884c\u4e1a\u5747\u503c\u4ece 2024 \u5e74\u7684 0.08% \u6da8\u5230 0.22%\u3002\u8fd9\u4e0d\u662f\u4f60\u53d8\u5dee\u4e86\uff0c\u662f\u6240\u6709\u53d1\u4ef6\u4eba\u4e00\u8d77\u6da8\u7684\u3002\u771f\u6b63\u4f1a\u8ba9\u4f60\u51fa\u4e8b\u7684\u662f\u6295\u8bc9\u7387\uff0c\u4e0d\u662f\u9000\u8ba2\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bb2\u4e00\u4e2a\u5177\u4f53\u6570\u5b57\u3002\u6df1\u5733\u4e00\u5bb6\u6d88\u8d39\u7535\u5b50\u54c1\u724c\u7528 KOL \u5f15\u6d41\u62ff\u5230 5,000 \u4e2a\u9996\u5355\u7528\u6237\uff0c\u4e4b\u540e\u7528\u7cfb\u7edf\u5316\u7684\u90ae\u4ef6\u5e8f\u5217\u505a\u627f\u63a5\uff0c90 \u5929\u91cc\u628a\u5176\u4e2d 32% \u8f6c\u6210\u4e86\u590d\u8d2d\u7528\u6237\uff0c\u90ae\u4ef6\u6e20\u9053\u8d21\u732e\u4e86\u72ec\u7acb\u7ad9\u6708 GMV \u7684 28%\u3002\uff08\u6848\u4f8b\u6765\u81ea\u670d\u52a1\u5546\u516c\u5f00\u590d\u76d8\uff0c\u975e\u7b2c\u4e09\u65b9\u5ba1\u8ba1\u6570\u636e\uff0c\u770b\u8d8b\u52bf\u5373\u53ef\u3002\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u6848\u4f8b\u91cc\u503c\u5f97\u6ce8\u610f\u7684\u4e0d\u662f 28%\uff0c\u662f&#8221;90 \u5929&#8221;\u8fd9\u4e2a\u65f6\u95f4\u7a97\u3002KOL \u5e26\u6765\u7684\u7528\u6237\u4e0d\u662f\u4e70\u5b8c\u5c31\u6563\u7684\u6d41\u91cf\uff0c\u95ee\u9898\u5728\u4e8e\u4f60\u6709\u6ca1\u6709\u4e00\u5957\u4e1c\u897f\u5728\u4ed6\u4e70\u5b8c\u4e4b\u540e\u7ee7\u7eed\u8ddf\u4ed6\u8bf4\u8bdd\u3002\u90ae\u4ef6\u662f\u6210\u672c\u6700\u4f4e\u7684\u90a3\u4e00\u5957\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u518d\u8bf4\u51e0\u4e2a\u4e0d\u82b1\u94b1\u5c31\u80fd\u907f\u5f00\u7684\u5751\u3002\u4e0d\u8981\u4e70\u540d\u5355\uff0c\u4e5f\u4e0d\u8981\u5bfc\u5165\u6765\u6e90\u4e0d\u660e\u7684\u90ae\u7bb1\u2014\u2014GDPR \u548c CAN-SPAM \u90fd\u6309\u540d\u5355\u6765\u6e90\u5224\u5b9a\u8d23\u4efb\u3002\u6b27\u7f8e\u5e02\u573a\u7528\u53cc\u91cd\u786e\u8ba4\u8ba2\u9605\uff0c\u516c\u5f00\u6570\u636e\u663e\u793a\u9000\u8ba2\u7387\u80fd\u964d 61%\u3001\u6295\u8bc9\u7387\u538b\u5230 0.008%\u3002\u4ea4\u6613\u90ae\u4ef6\u5355\u72ec\u8d70\u901a\u9053\uff0c\u522b\u548c\u8425\u9500\u90ae\u4ef6\u6df7\u5728\u4e00\u8d77\uff0c\u5426\u5219\u8425\u9500\u5e26\u6765\u7684\u6295\u8bc9\u4f1a\u8fde\u7d2f\u4f60\u7684\u8ba2\u5355\u901a\u77e5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u636e\u544a\u8bc9\u6211\u4eec\u7684\u662f\u8d8b\u52bf\uff0c\u4e0d\u662f\u5bbf\u547d\u3002\u600e\u4e48\u7528\u8fd9\u4e9b\u4fe1\u606f\u505a\u51b3\u7b56\uff0c\u8fd8\u662f\u770b\u4f60\u81ea\u5df1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u662fAlex\uff0c\u4e00\u4e2a\u9760\u6570\u636e\u8bf4\u8bdd\u7684\u8de8\u5883\u5206\u6790\u4eba\u3002\u5982\u679c\u4f60\u4e5f\u5bf9\u8de8\u5883\u51fa\u6d77\u611f\u5174\u8da3\uff0c\u53ef\u4ee5\u8bd5\u8bd5 <a href=\"https:\/\/transbord.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">Transbord\u8de8\u5883\u5e73\u53f0<\/a>\uff0c\u5e2e\u4f60\u4e00\u7ad9\u5f0f\u89e3\u51b3\u51fa\u6d77\u8de8\u5883\u96be\u9898\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u90ae\u4ef6\u8425\u9500\u4e0d\u7b49\u4e8e\u7fa4\u53d1\u5e7f\u544a\u3002\u804a\u804a\u8de8\u5883\u5356\u5bb6\u7684 EDM \u5de5\u5177\u9009\u578b\u903b\u8f91\uff0c\u4ee5\u53ca\u81ea\u52a8\u5316\u6d41\u7a0b\u7684\u843d\u5730\u642d\u5efa\u601d\u8def\uff0c\u6fc0\u6d3b\u5b58\u91cf\u5ba2\u6237\u3002<\/p>\n","protected":false},"author":4,"featured_media":1957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[321,644,643,329,641,639,638,320,327],"class_list":["post-1814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toolbox","tag-edm","tag-klaviyo","tag-mailchimp","tag-641","tag-639","tag-638","tag-320","tag-327"],"_links":{"self":[{"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/posts\/1814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/comments?post=1814"}],"version-history":[{"count":4,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/posts\/1814\/revisions"}],"predecessor-version":[{"id":1958,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/posts\/1814\/revisions\/1958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/media\/1957"}],"wp:attachment":[{"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/media?parent=1814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/categories?post=1814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/tags?post=1814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}