{"id":1243,"date":"2026-08-28T02:24:45","date_gmt":"2026-08-28T02:24:45","guid":{"rendered":"https:\/\/www.transbord.com\/blog\/?p=1243"},"modified":"2026-10-12T09:07:39","modified_gmt":"2026-10-12T09:07:39","slug":"ab-testing","status":"publish","type":"post","link":"https:\/\/www.transbord.com\/blog\/ab-testing\/","title":{"rendered":"\u60f3\u63d0\u5347\u8f6c\u5316\uff1f\u9009\u5bf9 A\/B \u6d4b\u8bd5\u5de5\u5177\uff0c\u5e7f\u544a\u3001\u843d\u5730\u9875\u90fd\u80fd\u6d4b\u660e\u767d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5e7f\u544a\u7d20\u6750\u3001\u843d\u5730\u9875\u8be5\u600e\u4e48\u505a\u5bf9\u7167\u5b9e\u9a8c\uff1f\u672c\u7bc7\u68b3\u7406\u8de8\u5883\u5b9e\u7528 A\/B \u6d4b\u8bd5\u5de5\u5177\uff0c\u8986\u76d6\u5e7f\u544a\u521b\u610f\u3001\u9875\u9762\u6d4b\u8bd5\u5168\u94fe\u8def\uff0c\u5e2e\u5356\u5bb6\u9760\u6570\u636e\u4ee3\u66ff\u4e3b\u89c2\u5224\u65ad\uff0c\u63d0\u5347\u72ec\u7acb\u7ad9\u8f6c\u5316\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u72ec\u7acb\u7ad9\u6d41\u91cf\u8fdb\u6765\u4e86\uff0c\u8ba2\u5355\u5374\u4e0d\u89c1\u6da8\u2014\u2014\u4f60\u662f\u4e0d\u662f\u6b63\u5361\u5728\u8fd9\u9053\u574e\u4e0a\uff1f\u4e3b\u56fe\u6362\u8fc7\u3001\u6587\u6848\u6539\u8fc7\u3001\u4ef7\u683c\u8c03\u8fc7\uff0c\u80fd\u8bd5\u7684\u90fd\u8bd5\u4e86\u4e00\u5708\uff0c\u5168\u51ed\u611f\u89c9\u3002\u6539\u5b8c\u6ca1\u52a8\u9759\uff0c\u5c31\u518d\u6539\u4e00\u7248\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u542c\u6211\u8bf4\u53e5\u5b9e\u8bdd\uff0c\u8fd9\u4e0d\u53eb\u8fd0\u8425\uff0c\u8fd9\u53eb\u63b7\u9ab0\u5b50\u3002\u771f\u6b63\u628a\u8f6c\u5316\u7387\u4e00\u70b9\u70b9\u78e8\u4e0a\u6765\u7684\u56e2\u961f\uff0c\u9760\u7684\u90fd\u662f\u540c\u4e00\u4ef6\u4e8b\u2014\u2014A\/B \u6d4b\u8bd5\u3002\u4eca\u5929\u8fd9\u7bc7\uff0c\u6211\u628a\u81ea\u5df1\u8dd1\u6d4b\u8bd5\u7684\u65b9\u6cd5\u548c\u5de5\u5177\u6e05\u5355\u4e00\u6b21\u8bb2\u5b8c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5148\u7ed9\u4f60\u6cfc\u76c6\u51b7\u6c34\uff1a\u884c\u4e1a\u91cc\u6d41\u4f20\u5f88\u5e7f\u7684\u4e00\u4e2a\u6570\u5b57\u662f\uff0c\u5927\u7ea6\u516d\u5230\u4e03\u6210\u7684 A\/B \u6d4b\u8bd5\u8dd1\u4e0d\u51fa\u663e\u8457\u7ed3\u679c\u3002\u4f60\u6ca1\u770b\u9519\uff0c\u5927\u591a\u6570\u4eba\u6298\u817e\u4e86\u4e24\u5468\uff0c\u6700\u540e\u5f97\u5230\u7684\u7ed3\u8bba\u662f&#8221;\u6ca1\u7ed3\u8bba&#8221;\u3002\u95ee\u9898\u51e0\u4e4e\u90fd\u51fa\u5728\u4e00\u4e2a\u5730\u65b9\u2014\u2014\u628a\u6d4b\u8bd5\u7684\u987a\u5e8f\u641e\u53cd\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u591a\u4eba\u4e00\u4e0a\u624b\u5c31\u7ea0\u7ed3\u6309\u94ae\u662f\u7ea2\u662f\u84dd\u3001\u6807\u9898\u662f\u957f\u662f\u77ed\uff0c\u8fd9\u7b49\u4e8e\u628a A\/B \u6d4b\u8bd5\u5f53\u6210\u4e86\u731c\u8c1c\u6e38\u620f\u3002\u6b63\u786e\u7684\u505a\u6cd5\u662f\u5148\u5199\u4e00\u53e5\u5047\u8bbe\uff1a\u6211\u89c9\u5f97\u628a\u8868\u5355\u5b57\u6bb5\u4ece\u516d\u4e2a\u51cf\u5230\u4e09\u4e2a\uff0c\u6ce8\u518c\u7387\u80fd\u6da8 X%\u3002\u4e00\u4e2a\u6539\u52a8\u53ea\u9a8c\u8bc1\u4e00\u4e2a\u5047\u8bbe\uff0c\u8fd9\u624d\u53eb\u6d4b\u8bd5\uff1b\u4e00\u6b21\u6027\u6539\u5341\u4e2a\u5730\u65b9\uff0c\u7ed3\u679c\u51fa\u6765\u4f60\u6839\u672c\u4e0d\u77e5\u9053\u662f\u8c01\u7684\u529f\u52b3\u3002<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0a56713\" data-block-id=\"0a56713\"><style>.stk-0a56713 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0a56713-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-74711b5\" data-v=\"4\" data-block-id=\"74711b5\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-74711b5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-74711b5-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"994\" src=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/4aa90c4a3884e3c0537b8fbbc37c772e.png\" alt=\"A\/B\u6d4b\u8bd5\" class=\"wp-image-1311\" srcset=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/4aa90c4a3884e3c0537b8fbbc37c772e.png 1024w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/4aa90c4a3884e3c0537b8fbbc37c772e-300x291.png 300w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/4aa90c4a3884e3c0537b8fbbc37c772e-768x746.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4ec0\u4e48\u6211\u529d\u8de8\u5883\u5356\u5bb6\u628a A\/B \u6d4b\u8bd5\u5f53\u6210\u5fc5\u4fee\u8bfe\uff1f\u56e0\u4e3a\u4f60\u7684\u7528\u6237\u8fdc\u5728\u516b\u5343\u516c\u91cc\u5916\u3002\u4f60\u6ca1\u6cd5\u628a\u6d77\u5916\u5ba2\u6237\u8bf7\u5230\u9762\u524d\u95ee\u4e00\u53e5&#8221;\u60a8\u89c9\u5f97\u8fd9\u9875\u9762\u987a\u773c\u5417&#8221;\uff0c\u6240\u6709\u5173\u4e8e\u8001\u5916\u559c\u597d\u7684\u731c\u6d4b\uff0c\u90fd\u53ea\u80fd\u4ea4\u7ed9\u6570\u636e\u6765\u88c1\u51b3\u3002\u672c\u5730\u5316\u6587\u6848\u600e\u4e48\u5199\u3001\u4ef7\u683c\u951a\u70b9\u600e\u4e48\u6446\u3001\u4fe1\u4efb\u6807\u8bc6\u653e\u54ea\u91cc\uff0c\u4e0e\u5176\u5f00\u4f1a\u5435\u4e09\u5929\uff0c\u4e0d\u5982\u82b1\u4e24\u5468\u8dd1\u4e2a\u6d4b\u8bd5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf4\u5230\u5de5\u5177\uff0c\u5f88\u591a\u8001\u8fd0\u8425\u8fd8\u5728\u6000\u5ff5 Google Optimize\u2014\u2014\u5b83 2023 \u5e74 9 \u6708 30 \u65e5\u5df2\u7ecf\u6b63\u5f0f\u5173\u505c\uff0c\u514d\u8d39\u5348\u9910\u5230\u6b64\u7ed3\u675f\u3002\u73b0\u5728\u7684\u9009\u62e9\u5927\u81f4\u5206\u4e09\u6863\uff1a\u72ec\u7acb\u7ad9\u4e0a\u624b\u6700\u5feb\u7684\u662f VWO\uff0c\u53ef\u89c6\u5316\u7f16\u8f91\u5668\u62d6\u62fd\u5c31\u80fd\u6539\uff0c\u65b0\u624b\u53cb\u597d\uff0c\u6709\u514d\u8d39\u6863\uff1b\u5bf9\u9690\u79c1\u5408\u89c4\u8981\u6c42\u9ad8\u7684\u56e2\u961f\u9009 Convert\uff0c\u5b83\u7684\u8ffd\u8e2a\u673a\u5236\u5728 GDPR \u73af\u5883\u4e0b\u66f4\u7701\u5fc3\uff1b\u4f53\u91cf\u5927\u3001\u6709\u4e13\u804c\u6570\u636e\u56e2\u961f\u7684\u518d\u8003\u8651 Optimizely \u8fd9\u7c7b\u4f01\u4e1a\u7ea7\u5e73\u53f0\u3002\u6211\u7684\u5efa\u8bae\u662f\u522b\u4e00\u4e0a\u6765\u5c31\u4e70\u6700\u8d35\u7684\uff0c\u5148\u7528\u514d\u8d39\u6863\u8dd1\u901a\u7b2c\u4e00\u4e2a\u6d4b\u8bd5\uff0c\u518d\u51b3\u5b9a\u8981\u4e0d\u8981\u5347\u7ea7\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"529\" src=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/98e39bf3b1db57488db1cf7193415cdd.png\" alt=\"Optimizely\" class=\"wp-image-1312\" srcset=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/98e39bf3b1db57488db1cf7193415cdd.png 990w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/98e39bf3b1db57488db1cf7193415cdd-300x160.png 300w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/98e39bf3b1db57488db1cf7193415cdd-768x410.png 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ed9\u4f60\u4e00\u5957\u6211\u81ea\u5df1\u7684\u6267\u884c\u6e05\u5355\uff0c\u5c31\u56db\u6b65\u3002\u7b2c\u4e00\u6b65\uff0c\u6311\u9875\u9762\u2014\u2014\u9009\u6d41\u91cf\u6700\u5927\u7684\u843d\u5730\u9875\u6216\u5546\u54c1\u9875\uff0c\u522b\u4ece\u7284\u89d2\u65ee\u65ef\u7684\u9875\u9762\u5f00\u59cb\u3002\u7b2c\u4e8c\u6b65\uff0c\u5199\u5047\u8bbe\u2014\u2014\u4e00\u53e5\u8bdd\u8bf4\u6e05&#8221;\u6539\u4e86 X\uff0cY \u6307\u6807\u4f1a\u53d8\u597d Z%&#8221;\uff0c\u5199\u4e0d\u51fa\u6765\u8bf4\u660e\u4f60\u8fd8\u6ca1\u60f3\u660e\u767d\u3002\u7b2c\u4e09\u6b65\uff0c\u5b9a\u6837\u672c\u2014\u2014\u7528\u5de5\u5177\u81ea\u5e26\u7684\u6837\u672c\u91cf\u8ba1\u7b97\u5668\u7b97\u6e05\u695a\u8981\u8dd1\u591a\u4e45\uff0c\u63d0\u524d\u5b9a\u597d\u505c\u6d4b\u65e5\u671f\u3002\u7b2c\u56db\u6b65\uff0c\u8dd1\u591f\u518d\u4e0b\u7ed3\u8bba\u2014\u2014\u4e2d\u9014\u5077\u770b\u7ed3\u679c\u3001\u63d0\u524d\u558a\u8d62\uff0c\u57fa\u672c\u90fd\u662f\u5728\u62ff\u566a\u97f3\u5f53\u7ed3\u8bba\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u540e\u804a\u4e00\u4e2a\u5f88\u591a\u4eba\u5bb9\u6613\u5ffd\u7565\u7684\u70b9\uff1aA\/B \u6d4b\u8bd5\u6700\u5927\u7684\u4ef7\u503c\uff0c\u4e0d\u5728\u8d62\u90a3\u4e00\u6b21\uff0c\u800c\u5728\u5b83\u6084\u6084\u6539\u5199\u4e86\u4f60\u7684\u51b3\u7b56\u4e60\u60ef\u2014\u2014\u4ece&#8221;\u6211\u89c9\u5f97&#8221;\u53d8\u6210&#8221;\u6570\u636e\u8bf4&#8221;\u3002\u54ea\u6015\u5341\u6b21\u91cc\u6709\u516b\u6b21\u6ca1\u7ed3\u679c\uff0c\u8fd9\u516b\u6b21\u4e5f\u5728\u5e2e\u4f60\u6392\u9664\u9519\u8bef\u7b54\u6848\u3002\u6211\u628a\u6bcf\u6b21\u51ed\u611f\u89c9\u6539\u7248\u6bd4\u4f5c\u5f00\u76f2\u76d2\uff1a\u8fd0\u6c14\u597d\u6539\u5bf9\u4e86\uff0c\u8fd0\u6c14\u5dee\u628a\u597d\u597d\u7684\u9875\u9762\u6539\u574f\u4e86\u3002A\/B \u6d4b\u8bd5\u5c31\u662f\u628a\u76f2\u76d2\u63d0\u524d\u62c6\u5f00\u770b\u4e00\u773c\uff0c\u518d\u51b3\u5b9a\u8981\u4e0d\u8981\u4e0b\u5355\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/06f7a7fef3bc2c43f6917673bb3c06d9.png\" alt=\"A\/B\u6d4b\u8bd5\u7684\u4ef7\u503c\" class=\"wp-image-1322\" srcset=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/06f7a7fef3bc2c43f6917673bb3c06d9.png 750w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/06f7a7fef3bc2c43f6917673bb3c06d9-300x200.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u72ec\u7acb\u7ad9\u5e73\u5747\u8f6c\u5316\u7387\u4e5f\u5c31 2%-3%\uff0c\u6bcf\u4e00\u4e2a\u767e\u5206\u70b9\u7684\u63d0\u5347\uff0c\u90fd\u503c\u5f97\u4f60\u7528\u4e00\u6b21\u8ba4\u771f\u8bbe\u8ba1\u7684\u6d4b\u8bd5\u53bb\u6362\u3002\u5de5\u5177\u6c38\u8fdc\u53ea\u662f\u8d77\u70b9\uff0c\u6d4b\u8bd5\u6587\u5316\u624d\u662f\u7ec8\u70b9\u3002\u5982\u679c\u4f60\u7167\u8fd9\u5957\u6d41\u7a0b\u5b8c\u6574\u8dd1\u4e00\u8f6e\uff0c\u8bb0\u5f97\u56de\u6765\u8ddf\u6211\u540c\u6b65\u7ed3\u679c\uff0c\u597d\u4f7f\u7684\u8bdd\u6211\u4e0b\u671f\u5199\u8fdb\u9636\u7248\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u662f\u5c0f\u6d77\uff0c\u4e00\u4e2a\u6bcf\u5929\u90fd\u5728\u8ddf\u6570\u636e\u3001\u5de5\u5177\u3001\u7269\u6d41\u6597\u667a\u6597\u52c7\u7684\u8de8\u5883\u8fd0\u8425\u4eba\u3002\u5982\u679c\u4f60\u4e5f\u5bf9\u8de8\u5883\u51fa\u6d77\u611f\u5174\u8da3\uff0c\u53ef\u4ee5\u8bd5\u8bd5 <a href=\"https:\/\/transbord.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">Transbord\u8de8\u5883\u5e73\u53f0<\/a>\uff0c\u5e2e\u4f60\u4e00\u7ad9\u5f0f\u89e3\u51b3\u51fa\u6d77\u8de8\u5883\u96be\u9898\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e7f\u544a\u7d20\u6750\u3001\u843d\u5730\u9875\u8be5\u600e\u4e48\u505a\u5bf9\u7167\u5b9e\u9a8c\uff1f\u672c\u7bc7\u68b3\u7406\u8de8\u5883\u5b9e\u7528 A\/B \u6d4b\u8bd5\u5de5\u5177\uff0c\u8986\u76d6\u5e7f\u544a\u521b\u610f\u3001\u9875\u9762\u6d4b\u8bd5\u5168\u94fe\u8def\uff0c\u5e2e\u5356\u5bb6\u9760\u6570\u636e\u4ee3\u66ff\u4e3b\u89c2\u5224\u65ad\uff0c\u63d0\u5347\u72ec\u7acb\u7ad9\u8f6c\u5316\u3002<\/p>\n","protected":false},"author":3,"featured_media":1323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[397,421,399,419,420,398,418,11],"class_list":["post-1243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toolbox","tag-a-b","tag-399","tag-420","tag-398","tag-418","tag-cb-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/posts\/1243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/comments?post=1243"}],"version-history":[{"count":4,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/posts\/1243\/revisions"}],"predecessor-version":[{"id":1324,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/posts\/1243\/revisions\/1324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/media\/1323"}],"wp:attachment":[{"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/media?parent=1243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/categories?post=1243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.transbord.com\/blog\/wp-json\/wp\/v2\/tags?post=1243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}