{"id":1100,"date":"2026-08-20T01:56:46","date_gmt":"2026-08-20T01:56:46","guid":{"rendered":"https:\/\/www.transbord.com\/blog\/?p=1100"},"modified":"2026-10-12T09:07:57","modified_gmt":"2026-10-12T09:07:57","slug":"email-campaign","status":"publish","type":"post","link":"https:\/\/www.transbord.com\/blog\/email-campaign\/","title":{"rendered":"\u65b0\u624b\u600e\u4e48\u505a\u597d EDM \u8425\u9500\uff1f\u4ece\u96f6\u68b3\u7406\u5de5\u5177\u9009\u578b\u4e0e Campaign \u642d\u5efa\u5168\u6d41\u7a0b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u4eca\u5929\u6709\u4eba\u95ee\u6211\u4e00\u4e2a\u95ee\u9898\u2014\u2014&#8221;\u5c0f\u6d77\uff0c\u6d77\u5916\u90ae\u4ef6\u8425\u9500\u7684\u5de5\u5177\u5230\u5e95\u600e\u4e48\u9009\uff1fCampaign \u642d\u5efa\u600e\u4e48\u505a\uff1f&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u6b21\u542c\u5230\u8fd9\u4e2a\u5f00\u5934\uff0c\u6211\u90fd\u6709\u70b9\u60f3\u7b11\u3002\u56e0\u4e3a\u5927\u591a\u6570\u8fd9\u4e48\u95ee\u7684\u4eba\uff0c\u8fde\u4e00\u5c01\u6b22\u8fce\u90ae\u4ef6\u90fd\u6ca1\u53d1\u8fc7\uff0c\u5c31\u5df2\u7ecf\u5728\u7ea0\u7ed3 Klaviyo \u548c Mailchimp \u54ea\u4e2a\u66f4\u597d\u7528\u4e86\u3002\u5de5\u5177\u5f53\u7136\u8981\u9009\uff0c\u4f46\u987a\u5e8f\u53cd\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5148\u8bb2\u4e2a\u624e\u5fc3\u7684\u4e8b\u5b9e\u3002\u4f60\u7684\u72ec\u7acb\u7ad9\u5e7f\u544a\u8d39\u4e00\u5e74\u6bd4\u4e00\u5e74\u8d35\uff0cFacebook \u548c Google \u7684\u83b7\u5ba2\u6210\u672c\u6da8\u5230\u4ec0\u4e48\u7a0b\u5ea6\uff0c\u505a\u8fc7\u7684\u4eba\u5fc3\u91cc\u90fd\u6709\u6570\u3002\u66f4\u9ebb\u70e6\u7684\u662f\uff0c\u7b2c\u4e09\u65b9 cookie \u4e00\u6d88\u5931\uff0c\u5e7f\u544a\u540e\u53f0\u80fd\u770b\u5230\u7684&#8221;\u8bbf\u5ba2\u753b\u50cf&#8221;\u8d8a\u6765\u8d8a\u6a21\u7cca\u3002\u6d41\u91cf\u662f\u79df\u6765\u7684\uff0c\u623f\u4e1c\u968f\u65f6\u6539\u89c4\u5219\u2014\u2014\u53ea\u6709\u90ae\u4ef6\u5217\u8868\u6c38\u8fdc\u5f52\u4f60\uff0c\u8c01\u90fd\u62ff\u4e0d\u8d70\u3002\u8fd9\u8bdd\u6211\u5e38\u8ddf\u56e2\u961f\u8bf4\uff1a\u5e7f\u544a\u662f\u79df\u623f\uff0c\u90ae\u4ef6\u5217\u8868\u662f\u4e70\u623f\u3002\u524d\u8005\u6708\u6708\u4ea4\u79df\uff0c\u540e\u8005\u4e00\u6b21\u6210\u4ea4\uff0c\u623f\u5b50\u6c38\u8fdc\u662f\u4f60\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u89c1\u8fc7\u592a\u591a\u5356\u5bb6\uff0c\u628a\u90ae\u4ef6\u8425\u9500\u7406\u89e3\u6210&#8221;\u7fa4\u53d1\u4fc3\u9500\u90ae\u4ef6&#8221;\u3002\u6ce8\u518c\u9001 10% \u6298\u6263\uff0c\u7136\u540e\u6bcf\u5468\u4e00\u5c01&#8221;\u6700\u540e\u673a\u4f1a&#8221;\u3002\u7ed3\u679c\u5462\uff1f\u9000\u8ba2\u7387\u9ad8\u5f97\u5413\u4eba\uff0c\u8fdb\u5783\u573e\u7bb1\u66f4\u662f\u5bb6\u5e38\u4fbf\u996d\u3002<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3370ee8\" data-block-id=\"3370ee8\"><style>.stk-3370ee8 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3370ee8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0fe497d\" data-v=\"4\" data-block-id=\"0fe497d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0fe497d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0fe497d-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/657ace0f8caa74bd99b31f96aa3ce66a-1024x768.png\" alt=\"\u90ae\u4ef6\u8425\u9500\" class=\"wp-image-1106\" srcset=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/657ace0f8caa74bd99b31f96aa3ce66a-1024x768.png 1024w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/657ace0f8caa74bd99b31f96aa3ce66a-300x225.png 300w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/657ace0f8caa74bd99b31f96aa3ce66a-768x576.png 768w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/657ace0f8caa74bd99b31f96aa3ce66a-1536x1152.png 1536w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/657ace0f8caa74bd99b31f96aa3ce66a.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u771f\u6b63\u8d5a\u94b1\u7684\u73a9\u6cd5\u6070\u6070\u76f8\u53cd\uff1a\u53d1\u5f97\u5c11\uff0c\u8d5a\u5f97\u591a\u3002\u6211\u4eec\u5e97\u94fa\u4e09\u4e2a\u6708\u524d\u628a\u6bcf\u5468 3 \u5c01\u7684\u4fc3\u9500\u90ae\u4ef6\u780d\u5230\u6bcf\u5468 1 \u5c01\uff0c\u7701\u4e0b\u6765\u7684\u7cbe\u529b\u5168\u7838\u5728\u81ea\u52a8\u5316\u6d41\u7a0b\u4e0a\u2014\u2014\u6b22\u8fce\u90ae\u4ef6\u3001\u5f03\u8d2d\u633d\u56de\u3001\u751f\u65e5\u63d0\u9192\u3002\u780d\u5b8c\u7684\u7b2c\u4e00\u4e2a\u6708\uff0c\u90ae\u4ef6\u5e26\u6765\u7684\u9500\u552e\u989d\u4e0d\u964d\u53cd\u5347\u3002\u539f\u56e0\u4e0d\u96be\u731c\uff1a\u6536\u4ef6\u4eba\u4e0d\u518d\u70e6\u4f60\u4e86\uff0c\u613f\u610f\u6253\u5f00\u7684\u4eba\u81ea\u7136\u591a\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u884c\u4e1a\u91cc\u6d41\u4f20\u5f88\u4e45\u7684\u4e00\u4e2a\u6570\u5b57\uff1a\u90ae\u4ef6\u8425\u9500\u6bcf\u6295\u5165 1 \u7f8e\u5143\uff0c\u5e73\u5747\u80fd\u5e26\u56de 36 \u7f8e\u5143\u3002\u8fd9\u4e2a ROI \u6bd4\u4efb\u4f55\u4ed8\u8d39\u5e7f\u544a\u6e20\u9053\u90fd\u597d\u770b\uff0c\u4f46\u524d\u63d0\u662f\u2014\u2014\u4f60\u5f97\u5148\u60f3\u660e\u767d&#8221;\u7528\u6237\u4e3a\u4ec0\u4e48\u613f\u610f\u7559\u90ae\u7bb1&#8221;\u3002\u7559\u90ae\u7bb1\u4e0d\u662f\u4e3a\u4e86\u88ab\u8f70\u70b8\uff0c\u662f\u4e3a\u4e86\u62ff\u5230&#8221;\u8ba2\u9605\u624d\u6709\u7684\u597d\u5904&#8221;\u3002\u4f60\u7684\u7b2c\u4e00\u6b65\u4e0d\u662f\u9009\u5de5\u5177\uff0c\u800c\u662f\u60f3\u6e05\u695a\u8fd9\u4e2a\u597d\u5904\u662f\u4ec0\u4e48\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60f3\u6e05\u695a\u4e4b\u540e\uff0c\u5de5\u5177\u9009\u62e9\u5c31\u7b80\u5355\u4e86\u3002\u6211\u6309\u5e97\u94fa\u9636\u6bb5\u7ed9\u4f60\u62c6\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\u6b65\uff0c\u65b0\u624b\u671f\uff1a\u76f4\u63a5\u4e0a Mailchimp \u514d\u8d39\u7248\u3002500 \u4e2a\u8054\u7cfb\u4eba\u4ee5\u5185\u4e0d\u82b1\u94b1\uff0c\u62d6\u62fd\u7f16\u8f91\u5668\u5bf9\u65b0\u624b\u53cb\u597d\uff0c\u591f\u4f60\u8dd1\u5b8c\u6b22\u8fce\u90ae\u4ef6\u548c\u57fa\u7840\u81ea\u52a8\u5316\u3002\u522b\u5acc\u5b83&#8221;\u4e0d\u4e13\u4e1a&#8221;\uff0c\u4f60\u73b0\u5728\u7684\u4f53\u91cf\u7528\u4e0d\u4e0a\u90a3\u4e9b\u4e13\u4e1a\u529f\u80fd\u3002<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b8fd2f4\" data-block-id=\"b8fd2f4\"><style>.stk-b8fd2f4 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b8fd2f4-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-50969b1\" data-v=\"4\" data-block-id=\"50969b1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-50969b1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-50969b1-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/d5114b54f162b7c7d1147136dce2c24d-1024x441.png\" alt=\"Mailchimp\u9996\u9875\u9875\u9762\" class=\"wp-image-1107\" srcset=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/d5114b54f162b7c7d1147136dce2c24d-1024x441.png 1024w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/d5114b54f162b7c7d1147136dce2c24d-300x129.png 300w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/d5114b54f162b7c7d1147136dce2c24d-768x331.png 768w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/d5114b54f162b7c7d1147136dce2c24d-1536x661.png 1536w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/d5114b54f162b7c7d1147136dce2c24d-2048x882.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e8c\u6b65\uff0c\u6210\u957f\u671f\uff0c\u5c24\u5176\u662f Shopify \u5356\u5bb6\uff1a\u8ba4\u771f\u8003\u8651 Klaviyo\u3002\u5b83\u4e0d\u4fbf\u5b9c\uff0c\u6708\u8d39 $20 \u8d77\u6b65\uff0c\u4f46\u770b\u5bb6\u672c\u9886\u662f\u7535\u5546\u6570\u636e\u2014\u2014RFM \u5206\u5c42\u3001\u9884\u6d4b\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u3001\u6309\u8d2d\u4e70\u884c\u4e3a\u5b9e\u65f6\u5206\u7fa4\u3002\u540c\u6837\u662f\u5f03\u8d2d\u633d\u56de\uff0cKlaviyo \u80fd\u7cbe\u51c6\u5230&#8221;\u8fd9\u4e2a\u7528\u6237\u901b\u4e86\u4e09\u6b21\u6ca1\u4e70\uff0c\u76f4\u63a5\u7ed9\u4ed6 10% \u4e13\u5c5e\u7801&#8221;\uff0c\u8fd9\u662f Mailchimp \u505a\u4e0d\u5230\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\u6b65\uff0c\u60f3\u8981\u6027\u4ef7\u6bd4\uff1a\u770b Omnisend \u6216\u8005 Brevo\u3002Omnisend \u628a\u90ae\u4ef6\u3001\u77ed\u4fe1\u3001\u63a8\u9001\u6253\u5305\u5356\uff0c\u4ef7\u683c\u6bd4 Klaviyo \u4fbf\u5b9c\u4e00\u622a\uff0c\u5c0f\u56e2\u961f\u5b8c\u5168\u591f\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5de5\u5177\u5b9a\u4e86\uff0c\u63a5\u4e0b\u6765\u53ea\u505a\u4e09\u4ef6\u4e8b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\u4ef6\uff1a\u628a\u6b22\u8fce\u90ae\u4ef6\uff08Welcome Flow\uff09\u642d\u8d77\u6765\u3002\u7528\u6237\u6ce8\u518c\u540e 5 \u5206\u949f\u5185\u6536\u5230\u7b2c\u4e00\u5c01\u2014\u2014\u522b\u5c0f\u770b\u5b83\uff0c\u8fd9\u5c01\u90ae\u4ef6\u51b3\u5b9a\u4e86\u7528\u6237\u4ee5\u540e\u6253\u4e0d\u6253\u5f00\u4f60\u7684\u4fe1\u3002\u6211\u4e4b\u524d\u78b0\u5230\u4e00\u4e2a\u505a\u5ba0\u7269\u96f6\u98df\u7684\u72ec\u7acb\u7ad9\uff0c\u6b22\u8fce\u90ae\u4ef6\u91cc\u653e\u4e86 15% \u6298\u6263\u7801\u52a0\u4e00\u6bb5\u521b\u59cb\u4eba\u624b\u5199\u4fe1\uff0c\u6253\u5f00\u7387 68%\uff0c\u5f53\u6708 12% \u7684\u8ba2\u5355\u90fd\u6765\u81ea\u8fd9\u6761\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e8c\u4ef6\uff1a\u505a\u5f03\u8d2d\u633d\u56de\u3002\u8d2d\u7269\u8f66\u7559\u7740\u6ca1\u7ed3\u8d26\u7684\u5ba2\u6237\uff0c\u662f\u79bb\u4f60\u6700\u8fd1\u7684\u94b1\u3002\u4e00\u5c01&#8221;\u4f60\u5fd8\u4e86\u70b9\u4ec0\u4e48&#8221;\u7684\u63d0\u9192\u90ae\u4ef6\uff0c\u884c\u4e1a\u91cc\u666e\u904d\u80fd\u633d\u56de 3% \u5230 10% \u7684\u8ba2\u5355\u3002\u6211\u4eec\u5e97\u4e0a\u4e2a\u6708\u9760\u8fd9\u4e2a\u6d41\u7a0b\u8ffd\u56de\u4e86 87 \u5355\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\u4ef6\uff1a\u76ef\u5f52\u56e0\u6570\u636e\uff0c\u522b\u53ea\u76ef\u6253\u5f00\u7387\u3002\u6253\u5f00\u7387\u662f\u865a\u8363\u6307\u6807\uff0c\u771f\u6b63\u8be5\u770b\u7684\u662f&#8221;\u8fd9\u5c01\u90ae\u4ef6\u5e26\u6765\u4e86\u591a\u5c11\u8ba2\u5355&#8221;\u3002Klaviyo \u8fd9\u7c7b\u5de5\u5177\u80fd\u6309\u90ae\u4ef6\u3001\u6309\u6d41\u7a0b\u5206\u522b\u7b97\u51fa\u5f52\u56e0\u6536\u5165\uff0c\u4f60\u4e00\u773c\u5c31\u80fd\u770b\u51fa\u54ea\u5c01\u90ae\u4ef6\u5728\u66ff\u4f60\u8d5a\u94b1\u3002<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-aabce06\" data-block-id=\"aabce06\"><style>.stk-aabce06 {margin-bottom:0px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-aabce06-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ac1de2a\" data-v=\"4\" data-block-id=\"ac1de2a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ac1de2a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ac1de2a-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"500\" src=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/e2695e2cb01d777372cd6111f2de14cf.jpeg\" alt=\"\u90ae\u4ef6\u9500\u552e\" class=\"wp-image-1108\" srcset=\"https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/e2695e2cb01d777372cd6111f2de14cf.jpeg 729w, https:\/\/www.transbord.com\/blog\/wp-content\/uploads\/2026\/08\/e2695e2cb01d777372cd6111f2de14cf-300x206.jpeg 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u540e\u8bf4\u4e2a\u771f\u5b9e\u6848\u4f8b\u3002\u53bb\u5e74\u6709\u4e2a\u5356\u6237\u5916\u88c5\u5907\u7684\u670b\u53cb\u6765\u627e\u6211\u642d\u90ae\u4ef6\u4f53\u7cfb\uff0c\u4ed6\u7684\u56f0\u60d1\u8ddf\u5927\u591a\u6570\u4eba\u4e00\u6837\u2014\u2014&#8221;\u90ae\u4ef6\u8425\u9500\u505a\u4e86\u534a\u5e74\uff0c\u597d\u50cf\u6ca1\u4ec0\u4e48\u7528&#8221;\u3002\u6211\u770b\u4e86\u4e0b\u540e\u53f0\uff0c\u95ee\u9898\u5f88\u6e05\u695a\uff1a\u4ed6\u6bcf\u6708\u7fa4\u53d1 8 \u5c01\u4fc3\u9500\u4fe1\uff0c\u4e00\u5c01\u81ea\u52a8\u5316\u6d41\u7a0b\u90fd\u6ca1\u5efa\u3002\u6211\u4eec\u7528\u4e24\u5468\u65f6\u95f4\u628a\u5f03\u8d2d\u633d\u56de\u548c\u6b22\u8fce\u6d41\u7a0b\u5efa\u8d77\u6765\uff0c\u7b2c\u4e09\u4e2a\u6708\uff0c\u90ae\u4ef6\u6e20\u9053\u8d21\u732e\u7684\u9500\u552e\u989d\u5360\u5230\u5168\u5e97 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target=\"_blank\">Transbord\u8de8\u5883\u5e73\u53f0<\/a>\uff0c\u5e2e\u4f60\u4e00\u7ad9\u5f0f\u89e3\u51b3\u51fa\u6d77\u8de8\u5883\u96be\u9898\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60f3\u8981\u5e03\u5c40\u6d77\u5916\u90ae\u4ef6\u8425\u9500\u5374\u4e0d\u77e5\u5982\u4f55\u4e0b\u624b\uff1f\u672c\u6587\u4ece\u96f6\u8bb2\u89e3\u6d77\u5916 EDM \u5de5\u5177\u6311\u9009\u6807\u51c6\uff0c\u4ee5\u53ca\u5b8c\u6574 Campaign 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